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Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C; Bush, Ronald F.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Prentice Hall, 2012Availability: Items available for loan: UniKL MIIT (1). Items available for reference: UniKL Business School [HF5415.2 .B7787 2012 ] (1 ).
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Consumer behavior : building marketing strategy / Del. I. Hawkins and David L. Motherbaugh.

by Hawkins, Del I; Motherbaugh, David L.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, 2010Availability: Items available for loan: UniKL Business School (4). Location(s): Open Shelf HF5415.32 .H39 2010 c. 1.
Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul; Olson, Jerry C., (Jerry Corrie).

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill Irwin, 2010Other title: Consumer behavior and marketing strategy..Availability: Items available for loan: UniKL Business School (1), UniKL MIIT (1). Location(s): Open Shelf HF5415.3 .P468 2010, Open Shelf HF5415.3 .P468 2010.
Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W; Piercy, Nigel.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, 2009Online Access: Publisher description | Table of contents only | Table of contents | Inhaltsverzeichnis Availability: Items available for loan: UniKL MIIT (1). Checked out (2). Location(s): Open Shelf HF5415.135 .C72 2009.
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